What we do
WHAT WE DO
We provide impact
WHAT WE DO
We provide impact
Your organisation is affected by the decisions made locally, in your province, in The Hague or in Brussels. These create opportunities, for example when public contracts are issued. They also result in risks and challenges when legislation is tightened or investment decisions are put at risk.
We are involved in public affairs and lobby on your behalf, and also put your interests on the political agenda. We do all this at the right moment, to the right person and with the right message.
In order to realise your plans you need acceptance, for example when expanding a production site, putting a new service on the market, a merger, a takeover or setting up new infrastructure. That doesn’t just happen; you have to show that your plan is socially relevant and deserves to be realised.
We carefully map out your stakeholders and their interests, goals and issues. We employ directed messages and media attention to strengthen your plan’s authority.
Whereas legal compliance is more often becoming less significant, the importance of social compliance is increasing. It is especially important for businesses that operate in regulated markets to deal skilfully with society’s expectations. We are also aware that public strategy is increasingly attracting the attention of managements and boards of directors.
We provide you with insight into the standards that stakeholders and society maintain concerning your organisation and sector. With a well-thought-out public strategy we help you create value in the market in which you operate.
How can you ensure that your organisation is in a preferential position, so that you can actually implement the plans you want to realise? ? It is important here for you to have a clear story and to bring it to the attention of your target groups at the right moment.
We help you create a powerful corporate story, a concise one in which you put across both your organisation’s value and the needs of your target groups.
Our clients vary from start-ups to multinationals and include NGOs, sector organisations and local and government authorities. They have differing needs and we therefore provide tailored support. What we do depends on your issues, your wishes and your budget:
• monitoring the news from The Hague, politics administrative Netherlands and society | • summing up and implementing a suitable lobbying strategy and providing relevant consultancy | • developing and implementing a strategy for realising acceptance of your plans | • providing consultancy for strategic positioning and repositioning | • creating messages, frames and lines of argumentation | • drawing up, organising and preparing meetings with officials and regulatory bodies, Members of the House of Representatives and other relevant decision-makers and stakeholders | • advising on how to cope with political decision-makers and how to prepare for hearings, round-table discussions and inquiries in the House of Representatives | • setting agendas, including the use of media
CASES
A look into our projects
Our expertise
We know the market





Life Sciences & Health
Your Challenge
The LSH sector is one of the most policy-intensive domains in the Netherlands, with decision-making becoming increasingly politicised. This means your issues involve many, often conflicting, interests. New challenges continually arise, such as societal pressure to reform the healthcare sector, the need for a sustainable and affordable healthcare system, and stricter procurement policies from healthcare buyers. With an ageing population, addressing rising healthcare costs and staffing shortages is a priority. There is also growing demand for investments in preventive care.
What IvCB Can Offer
We help you gain insight into the political and societal stakeholder landscape and take control of this dynamic environment. For every issue, we carefully map out the stakeholders to ensure you engage with the right people to influence outcomes. IvCB has extensive experience and expertise in healthcare and deep knowledge of the LSH sector. This enables us to address your complex challenges, whether related to market access, corporate social responsibility, procurement, contracting, or societal debates.
For Whom
We support a wide range of organisations in this sector, including hospitals, medtech companies, and pharmaceutical firms.
We use our experience and creativity to influence decisions and opinions constructively.
Selected references:






IvCB helped ALK to formulate our objectives and messages more clearly, but above all to map out the stakeholder landscape in an innovative and clear manner. This enabled us to find unexpected allies and strengthens our position as a knowledge partner. As a strategic sparring partner, IvCB challenged us to think further, enabling us to effectively put our themes on the agenda with the right stakeholders. Furthermore, IvCB is one of the few organisations that makes the important transition from strategy to practice: IvCB is just as involved in the strategy as it is in the most important actions, monitoring and any adjustments. In other words, stakeholder management from A to Z.

Lars Hinze, General Manager Benelux ALK

Clean Industry & Energy
Your Challenge
Your sector faces significant challenges. You are confronted with high national and European climate and sustainability ambitions, and society is increasingly demanding green measures. The transition to sustainable and emission-free energy and mobility, the shift to a circular economy, and the need for one million new homes in the Netherlands by 2030 are all monumental tasks. Meanwhile, the position of industry frontrunners is under pressure due to lagging support from the Dutch government.
What IvCB Can Offer
IvCB helps you create support for your plans. A sound public strategy and a well-thought-out public affairs policy require the right ingredients. A solid content-driven approach alone is not enough. Timing is equally essential. When do you deliver which message? And to whom? Knowledge of political processes and procedures, a good sense of the environment, and a strong network in The Hague all play a crucial role. We have the expertise, experience, and right contacts to support you effectively.
For Whom
Whether you are pioneering sustainability solutions or active in manufacturing, heavy industry, or the chemical sector, we are here for you. Companies focused on sustainability and positive change find the perfect partner in IvCB. A constructive, professional relationship with the government and public trust give your business greater support and room for innovation and growth.
We help you bridge the gap between your business and the public sector.
Selected references:





Interface believes in strong partnerships. IvCB is such a partner that has already helped us successfully for many years in shaping and carrying out our sustainability mission (‘Mission Zero’ and ‘Climate Take Back’) and gaining the recognition of external stakeholders. IvCB is both a sparring partner for our strategic issues and a party that knows how to put across creative solutions and give us insight in a transparent manner into the work carried out and the results achieved.

Nigel Stansfield, CEO Interface EMEA

Technology
Your Challenge
Policy development and new tech-related legislation are evolving rapidly. This brings both opportunities and challenges. How do you build support to realise your plans and ensure your (potential) business activities operate optimally? The legal framework should not be an obstacle but rather a source of possibilities. Do you face challenges related to labour market policy, taxation, competition rules, consumer protection, (financial) regulators, or dealing with trade unions? Our professionals provide expert public affairs advice on all these fronts.
What IvCB Can Offer
IvCB has extensive experience advising companies active in the digital economy. We offer insights into the interests and goals of your stakeholders, and build bridges to gain support for your plans. Our extensive administrative and political network is a valuable asset. You can rely on excellent support in advocating your interests at all levels—European, national, regional, and local.
For Whom
We assist a broad range of companies in the tech sector, from online platforms, e-commerce businesses, and firms in fintech and medtech, to streaming services and companies in the sharing economy. We also support providers active in big data, e-privacy, data tracking, telecommunications, AI, 5G, smart mobility, algorithms, robotics, and the Internet of Things.
We help you make friends before you need them.
Selected references:






IvCB possesses the knowledge, skills, and experience to create impact, enabling us to effectively represent our interests at the local and provincial levels. As a strategic sparring partner and advisor, IvCB provided valuable insights and a well-thought-out approach. Thanks to their expertise and network, we have been able to achieve our goals effectively.

- Edgar van Essen,
Managing Director Switch Datacenters

(Non)governmental
Your Challenge
Governments and NGOs face significant public scrutiny, often accompanied by intense pressure. Shifts in funding landscapes, demographic changes, housing challenges, and emerging societal trends create complex issues. For example, when and where will budget cuts occur, and which regulations will impact your sector? Society and politics are in constant flux, making it essential for you to respond effectively and proactively.
What IvCB Can Offer
With over 15 years of experience, IvCB helps governments and NGOs navigate this unpredictable world. We provide strategic advice, develop effective lobbying strategies, and support you from planning to execution. Crafting a compelling, persuasive story that resonates with stakeholders is crucial—and we ensure your message is both clear and impactful.
For Whom
Our clients range from municipalities and executive agencies to international NGOs. With our expertise and extensive network, including direct access to The Hague and Brussels, we deliver tangible results through a proven public affairs approach.
We know how to navigate the corridors of power in The Hague and Brussels.
Selected references:



Terre des Hommes Netherlands is committed to combating child exploitation worldwide and attaches great importance to effective advocacy. In our collaboration with IvCB, we have experienced how their approach contributes to strengthening our political and social positioning in the Netherlands. IvCB has supported us with its extensive knowledge and experience in building sustainable relationships and increasing our impact. Thanks to their strategic and stakeholder-focused approach, we are now better able to convey our message to the public and policymakers in the Netherlands at the right moment.

- Julie Verhaar,
CEO Terre des Hommes Netherlands
Businesses need to stop looking at the world as a market. Once you see that what you call markets are people, your approach is bound to be more inclusive and sustainable.
– Sadhguru
Our approach
What we stand for is not quick gains but sustainable results. Experienced enthusiastic and creative consultants help you with the effective promotion of interests and convincing communication.
Using proven methods
We use the 4M model: mapping, masterminding, mobilising and monitoring. This has yielded good results for our clients over the years. At the beginning of a process we map out the force field quickly but carefully, and on that basis we translate your requirements into concrete and achievable goals, to which we attach strategies and actions. Depending on the stage the decision-making process is at, the concrete actions vary from quiet diplomacy behind the scenes to ‘noise’ in politics and the media in order to apply pressure to decision-makers. Finally, we take care during the process to detect and clarify current developments. We are your eyes and ears in The Hague and Brussels, the political-administrative field and society.
From local to international
Your organisation is strongly affected by decisions made locally, in your province, in The Hague and in Brussels. Whether the issue is at local or international level, we activate your voice in public affairs and put your interests on the political agenda, by using our extensive network within politics, government, media, the business sector and society. We also use our strong international network that includes, among other places, Brussels, Berlin, London and New York. We are located in the centre of The Hague, close to parliament and the ministries, a great place that enables us to act quickly.
Strategic with a broad view
Although decisions are formally made in The Hague and Brussels, they come about through an interplay between media, society and civil society, which is why we look beyond politics alone. If it benefits your case, we bring attention to your issue via the media by connecting it to current topics. We also form coalitions that support
your interests when the occasion arises.
Trustworthy and professional
We consider trustworthiness and professionalism to be of great importance in our profession, which is why we have all agreed to: