What we do
WHAT WE DO
We provide impact
WHAT WE DO
We provide impact
Your organisation is affected by the decisions made locally, in your province, in The Hague or in Brussels. These create opportunities, for example when public contracts are issued. They also result in risks and challenges when legislation is tightened or investment decisions are put at risk.
We are involved in public affairs and lobby on your behalf, and also put your interests on the political agenda. We do all this at the right moment, to the right person and with the right message.
In order to realise your plans you need acceptance, for example when expanding a production site, putting a new service on the market, a merger, a takeover or setting up new infrastructure. That doesn’t just happen; you have to show that your plan is socially relevant and deserves to be realised.
We carefully map out your stakeholders and their interests, goals and issues. We employ directed messages and media attention to strengthen your plan’s authority.
Whereas legal compliance is more often becoming less significant, the importance of social compliance is increasing. It is especially important for businesses that operate in regulated markets to deal skilfully with society’s expectations. We are also aware that public strategy is increasingly attracting the attention of managements and boards of directors.
We provide you with insight into the standards that stakeholders and society maintain concerning your organisation and sector. With a well-thought-out public strategy we help you create value in the market in which you operate.
How can you ensure that your organisation is in a preferential position, so that you can actually implement the plans you want to realise? ? It is important here for you to have a clear story and to bring it to the attention of your target groups at the right moment.
We help you create a powerful corporate story, a concise one in which you put across both your organisation’s value and the needs of your target groups.
Our clients vary from start-ups to multinationals and include NGOs, sector organisations and local and government authorities. They have differing needs and we therefore provide tailored support. What we do depends on your issues, your wishes and your budget:
• monitoring the news from The Hague, politics administrative Netherlands and society | • summing up and implementing a suitable lobbying strategy and providing relevant consultancy | • developing and implementing a strategy for realising acceptance of your plans | • providing consultancy for strategic positioning and repositioning | • creating messages, frames and lines of argumentation | • drawing up, organising and preparing meetings with officials and regulatory bodies, Members of the House of Representatives and other relevant decision-makers and stakeholders | • advising on how to cope with political decision-makers and how to prepare for hearings, round-table discussions and inquiries in the House of Representatives | • setting agendas, including the use of media
CASES
A look into our projects
Our expertise
We know the market
Finance
Financial legislation and regulations in the Netherlands and Europe are constantly changing. We help organisations varying from quoted banks and insurance companies to e-commerce businesses and small start-ups to anticipate these changes, influence decision-making and create social acceptance.
Our Finance Team consists of experienced professionals with considerable knowledge and know-how regarding the sector; professionals who know that social compliance is becoming increasingly important and keep an eye on what standards society is applying.
We help you build a bridge between your business and the public sector. Thanks to an influential network that includes Brussels, Frankfurt and Washington we can optimally promote your interests and respond quickly to current events. This is important, because a constructive relationship with the authorities and the trust of society give your business more scope for growth and innovation.
Selected references:
As a technology business in the financial sector, Mastercard connects individuals, businesses and organisations, and in doing so creates opportunities for everybody all over the world. This is a complex and dynamic sector in which Mastercard sets high standards for its staff and its service providers. IvCB’s structured and thorough working method during our intensive collaboration has turned out to be highly valuable. Thanks to its extensive knowledge and network, IvCB has been able to advise us both actively and proactively in guaranteeing Mastercard’s political-social interests in the Netherlands.
Vincent Richir, Vice President Public Policy Europe Mastercard
Healthcare
Organisations in health and life sciences are subject to considerable pressure to comply with strict operational requirements and complex legislation. Furthermore, social pressure to reform and care buyers’ intensified purchasing policies present new challenges. We provide insight into the political and social force fields and help organisations such as hospitals, mental health institutions and pharmaceutical and MedTech businesses make their voice heard.
Prevention, treatment and care are priority issues for national authorities and players in the market. Also important are keeping control of rising care expenditure as a result of, among other things, the ageing of the population and increased life expectancy. Many interests play a part in these concerns. We carefully map out the force field for each issue.
Our experts have thorough knowledge of the sector and help you to resolve complex issues, whether these concern market access, socially responsible entrepreneurship, purchasing, contracting or social pressure. We provide insight into the interaction between interests and use our creativity to constructively influence opinions and decisions.
Selected references:
Regulated markets require an adapted commercial approach. Its extensive knowledge of the care sector has enabled IvCB to offer us insight into relevant scenarios and social, political and economic trends and developments, as well as the impact they have on us. By acting as a strategic partner in assessing our opportunities and risks, IvCB has helped us make our strategic choices for the future.
Remko Berkel, Country Director Specsavers Netherlands
Industry & Energy
Development into a sustainable, circular economy has resulted in major challenges for many organisations. We help clients in industry, the automotive sector, and the energy world to create acceptance of their plans.
The transition to sustainable energy and emission-free transport, the conversion to a circular economy present many organisations with considerable challenges. In addition to ambitions by the national and European authorities, society is increasingly requiring sectors and organisations to increase their efforts in delivering a green and circular economy. Our professionals are well versed in these issues and are driven and creative in developing the right strategy and an effective public affairs policy.
We have years of experience and a great deal of knowledge concerning sustainability matters and the sectors in which they have considerable impact. These sectors vary from manufacturing to the heavy and chemical industries, from energy producers and suppliers to distributors and network operators, and from automotive manufacturers to charging station makers.
Selected references:
Interface believes in strong partnerships. IvCB is one such partner that has been helping us successfully for many years in shaping and implementing our sustainability mission (‘Mission Zero’ and ‘Climate Take Back’) and gaining the recognition of external stakeholders. IvCB is both a sparring partner for our strategic issues as well as a party that knows how to provide creative solutions. It also gives us transparent insight into the work we have carried out and the results we have achieved.
Nigel Stansfield, CEO Interface EMEA
Digital Economy
A great deal of legislation and regulation in the digital economy has been lagging behind the rapid digital innovations of recent years. For many players in the digital economy this raises difficult questions concerning matters such as labour market policy, taxes, competition regulations, consumer protection and dealing with trade unions. We give strategic advice about these to organisations such as technology companies, platform economies and e-commerce businesses, and support them with respect to issues involving public affairs and the management of stakeholders and reputations.
A good story alone is not enough when it comes to taking advantage of opportunities and effectively tackling risks. Without the right timing, the chance of success is very limited. With smart stakeholder management and a good communication strategy we can ensure that you make friends before you need them.
We have years of experience in promoting public interests at European, national, regional and local levels. We are also part of an influential international network that includes, among other places, Berlin, Brussels, Frankfurt, London, Paris and Washington, a network that provides you with best practices and quickly keeps you up to date with relevant current information.
Selected references:
As one of the oldest shared car companies in the Netherlands, Greenwheels likes to position itself as a constructive knowledge partner of governments to anchor the growth of shared cars in policy. The cooperation with IvCB has proved valuable in designing and implementing our political advocacy, strengthening our position of influence and building lasting relationships. Both at national and local levels. IvCB’s approach is to connect with stakeholders’ agenda and interests. This approach has proved successful because stakeholders are more receptive to our message and willing to take action.
Andrew Berkhout
Managing Director Greenwheels
Real Estate
IvCB Real Estate provides strategic advice to national and international real estate companies and investors on issues at the intersection of public affairs, stakeholder and reputation management. We help companies with their complex issues and represent their interests towards politics, government and authorities. On a national, regional and local level. Where necessary, we help them in their media relations.
The Dutch government and politicians want to get a better grip on the turbulent real estate market, resulting in a clutter of plans, action agendas, and new legislation. Many companies in the sector yearn for insight and clarity. IvCB Real Estate supports its clients in successfully navigating through all the policy initiatives and plans and finding a way through the complex political and media climate. We help make the right choices and use concrete actions to capitalize on opportunities and deflect threats. In doing so, we leverage our industry experience, network and effective approach.
Selected references:
The Social Hub is committed to social impact by operating a hybrid hotel concept and bringing different people together in communities. This contributes to their well-being. IvCB understands who we are, what we want and what we dream of. Their brainpower, creativity and problem-solving skills help us find support to effectively implement our ideas and realize our goals.
Charlie McGregor
Founder and CEO of The Social Hub
Businesses need to stop looking at the world as a market. Once you see that what you call markets are people, your approach is bound to be more inclusive and sustainable.
– Sadhguru
Our approach
What we stand for is not quick gains but sustainable results. Experienced enthusiastic and creative consultants help you with the effective promotion of interests and convincing communication.
Using proven methods
We use the 4M model: mapping, masterminding, mobilising and monitoring. This has yielded good results for our clients over the years. At the beginning of a process we map out the force field quickly but carefully, and on that basis we translate your requirements into concrete and achievable goals, to which we attach strategies and actions. Depending on the stage the decision-making process is at, the concrete actions vary from quiet diplomacy behind the scenes to ‘noise’ in politics and the media in order to apply pressure to decision-makers. Finally, we take care during the process to detect and clarify current developments. We are your eyes and ears in The Hague and Brussels, the political-administrative field and society.
From local to international
Your organisation is strongly affected by decisions made locally, in your province, in The Hague and in Brussels. Whether the issue is at local or international level, we activate your voice in public affairs and put your interests on the political agenda, by using our extensive network within politics, government, media, the business sector and society. We also use our strong international network that includes, among other places, Brussels, Berlin, London and New York. We are located in the centre of The Hague, close to parliament and the ministries, a great place that enables us to act quickly.
Strategic with a broad view
Although decisions are formally made in The Hague and Brussels, they come about through an interplay between media, society and civil society, which is why we look beyond politics alone. If it benefits your case, we bring attention to your issue via the media by connecting it to current topics. We also form coalitions that support
your interests when the occasion arises.
Trustworthy and professional
We consider trustworthiness and professionalism to be of great importance in our profession, which is why we have all agreed to: