Supporting the launch of a Dutch online marketplace
Expertise:
Challenge
A multinational client is facing two key challenges: first, assessing the feasibility of launching a dedicated online marketplace in the Netherlands; and second, developing a strategy for a successful rollout. For both stages, the client turns to IvCB for strategic support—laying the groundwork for a strong, long-term collaboration.
Approach by IvCB
To determine launching a Dutch marketplace was viable, the client sought a clearer understanding of relevant national legislation and regulatory frameworks.. In addition, they requested a stakeholder map to identify key players crucial to a smooth market entry. IvCB conducted a comprehensive stakeholder analysis to chart the full landscape and undertook political due diligence to assess legal and policy-related opportunities and risks. Through ongoing monitoring, we also kept the client informed of relevant developments throughout the process.
Result for the client
Based on all the insights provided, the client decided to proceed with the launch of a Dutch marketplace. They retained IvCB to support the execution phase as well. We We advised on public affairs and stakeholder engagement, targeting political decision-makers, regulatory bodies, and civil society partners. The result: the platform was successfully launched and has since become an unmissable part of the Dutch digital economy.
