Online marketplace Amazon asks IvCB for help to build its position in the Dutch market.
The challenge
Challenge 1 is to investigate the chances of developing its own marketplace for the Netherlands. Challenge 2 is to develop a strategy for a successful launch of that marketplace. In both steps, they could well use our help. It leads to a nice multi-year cooperation.
IvCB’s approach
To investigate whether it is opportune to develop its own marketplace for the Netherlands, Amazon wants more insight into the relevant Dutch legislation. They also want an overview of stakeholders who may be important for a smooth launch of the marketplace. These are clear wishes with which we set to work with great effort. A thorough stakeholder analysis ensures a good understanding of all stakeholders. With political due diligence, we map out the opportunities and threats in politics and legislation in detail. And with monitoring, we constantly keep an eye on important new developments.
The result for the client
Based on all the insights, Amazon decides to actually launch the marketplace Amazon.co.uk. Again, they ask for our support. We help them with public affairs and stakeholder management aimed at politicians, policymakers and other social partners. With the desired result: Amazon.nl is successfully launched.
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