Market Entry by IvCB
For companies and investors that consider starting activities in the Netherlands, it is crucial to gain socio-political knowledge about the country. Government policies can strongly influence your competitive advantages in the short- and long term and are therefore a major source of uncertainty. Furthermore, we see that politicians and investors alike consider a company’s contribution to wider society when making key decisions. When entering the Dutch market, it is fundamental to engage in a corporate political strategy to reduce uncertainty, gain legitimacy from non-market actors and build long-term relationships with the Dutch government.
To minimize non-market risks, IvCB offers comprehensive market entry support. We assess political and societal risks and opportunities, offer intelligence about the institutional environment and provide support when dealing with local and national authorities.
If desired, we develop engagement strategies and perform targeted monitoring on your chosen issues. IvCB helps you engage with non-market actors to shape the socio-political environment to your advantage.
The Netherlands innovative focus, strategic location and its high standard of living make it a unique marketplace full of diverse investment opportunities. To build a sustainable business in the Netherlands and avoid unexpected obstacles, it is vital to have clear insights into the social-political landscape. With our years of experience and thorough knowledge of many sectors, we can help you make a soft landing in the Netherlands.
Brexit is a prime example of a socio-political event that is completely changing the competitive landscape. It caused an estimated 140 (NFIA) enterprises from different sectors to move away from the United Kingdom, into the Netherlands.
With great enthusiasm, IvCB supported a UK pharmaceutical company in its market entry strategy for the Netherlands. We provided a detailed overview of the Dutch public decision-making processes for pharmaceutical products and mapped the relevant authorities. We proceeded to build a tailor-made political engagement strategy based on the political narrative in the client’s sector, and successfully supported the client in their dealings with authorities and other stakeholders. Additionally, IvCB introduced the client to important non-market stakeholders, to build up valuable contacts in the Dutch landscape. Our client was increasingly recognized among key stakeholders, which assisted them in overcoming multiple obstacles during the market entry progress. As a result, IvCB facilitated a smooth transition into the Dutch market.
Throughout the years, IvCB has supported many companies from all over the world – including Amazon, Tesla, GW Pharmaceuticals, Vertex, Chiesi, Interface and several private equity parties – to make well informed decisions and to successfully establish or expand their business in the Netherlands. IvCB is your first port of call, connecting you with a broad network of business partners and decision-makers to facilitate your international expansion.
At IvCB, we can rely on our industry expertise, thorough knowledge of decision-making processes, our wide experience in public affairs, and our extensive network in politics, government, media, civil society and the business world that enable us to develop effective strategies for your organisation. We have extensive experience with clients ranging from sectors such as digital economy, IT, agrifood, automotive and renewable energy, to life sciences & health and other sectors.