Market Entry

IvCB helps you assess and take on political and societal risks to realize your full market potential in the Netherlands.

For companies and investors that consider starting activities in the Netherlands, it is crucial to gain socio-political knowledge about the country. Government policies can strongly influence your competitive advantages in the short- and long term and are therefore a major source of uncertainty. Furthermore, we see that politicians and investors alike consider a company’s contribution to wider society when making key decisions. When entering the Dutch market, it is fundamental to engage in a corporate political strategy to reduce uncertainty, gain legitimacy from non-market actors and build long-term relationships with the Dutch government.

To minimize non-market risks, IvCB offers comprehensive market entry support. We assess political and societal risks and opportunities, offer intelligence about the institutional environment and provide support when dealing with local and national authorities.

If desired, we develop engagement strategies and perform targeted monitoring on your chosen issues. IvCB helps you engage with non-market actors to shape the socio-political environment to your advantage.

The Netherlands innovative focus, strategic location and its high standard of living make it a unique marketplace full of diverse investment opportunities. To build a sustainable business in the Netherlands and avoid unexpected obstacles, it is vital to have clear insights into the social-political landscape. With our years of experience and thorough knowledge of many sectors, we can help you make a soft landing in the Netherlands.

Brexit Case

Brexit is a prime example of a socio-political event that is completely changing the competitive landscape. It caused an estimated 140 (NFIA) enterprises from different sectors to move away from the United Kingdom, into the Netherlands.

With great enthusiasm, IvCB supported a UK pharmaceutical company in its market entry strategy for the Netherlands. We provided a detailed overview of the Dutch public decision-making processes for pharmaceutical products and mapped the relevant authorities. We proceeded to build a tailor-made political engagement strategy based on the political narrative in the client’s sector, and successfully supported the client in their dealings with authorities and other stakeholders. Additionally, IvCB introduced the client to important non-market stakeholders, to build up valuable contacts in the Dutch landscape. Our client was increasingly recognized among key stakeholders, which assisted them in overcoming multiple obstacles during the market entry progress. As a result, IvCB facilitated a smooth transition into the Dutch market.

Our services include:

  • Extensive market entry analysis
    We provide up-to-date, customized information on the Netherlands in general, analyses of political discourse and corresponding risks and opportunities that may impact your business in the future, relevant business locations, the political dimension of Dutch labour market conditions and unions, governmental incentives and many other topics.
  • Public policy advise & positioning strategies
    IvCB actively supports you in influencing the decision-making process and enhances the position of your organisation in the Dutch political and governmental arena. We help you to actively manage and promote your interests through a public affairs programme or a dedicated lobbying strategy.
  • CEO briefings
    We quickly bring you up to speed and provide you with the nuances you need for making the best decisions for your company. We are a sparring partner for organisations, on management- and boardroom-level assisting in the development of public affairs/policy goals and strategies.
  • Practical support in outreach and engagement
    We help you to plan, organise and prepare for meetings with civil servants and regulatory authorities, members of the House of Representatives and other relevant decision-makers. We help you to engage in constructive dialogues to put your issue on the political agenda. With the right message delivered to the right person at the right time.
  • Monitoring and follow-up support
    We offer monitoring services focusing on political decision-making, civil society and management circles in the Netherlands. If desired, we provide follow-up support and help you implement your public policy plan.

Please contact us!

Throughout the years, IvCB has supported many companies from all over the world – including Amazon, Tesla, GW Pharmaceuticals, Vertex, Chiesi, Interface and several private equity parties – to make well informed decisions and to successfully establish or expand their business in the Netherlands. IvCB is your first port of call, connecting you with a broad network of business partners and decision-makers to facilitate your international expansion.

At IvCB, we can rely on our industry expertise, thorough knowledge of decision-making processes, our wide experience in public affairs, and our extensive network in politics, government, media, civil society and the business world that enable us to develop effective strategies for your organisation. We have extensive experience with clients ranging from sectors such as digital economy, IT, agrifood, automotive and renewable energy, to life sciences & health and other sectors.