High-level event contributes to successful award
Expertise:
Challenge
One of the largest ICT public tenders issued by the Dutch government is highly competitive — and our client is among the contenders. The key question: can the client distinguish itself and build preference, all within the strict boundaries of public procurement regulations
Approach by IvCB
Based on a thorough analysis of issues at stake and the government’s current and future policy priorities, IvCB proposes a high-level event focused on the core subject of the tender. For this event, we craft tailored messaging that aligns with political agendas and long-term policy goals. Thanks to its exclusive nature, carefully selected speakers, and strategically curated topics, the event attracts the full attendance of key stakeholders. Attendees are briefed on relevant policy challenges and real-world solutions.
Result for the client
By presenting the issue and the client’s solution in a compelling and policy-relevant manner, IvCB helps shift the perception of the client’s bid. This added value strengthens the client’s position in the procurement process. Ultimately, the client is awarded 2 out of the 3 available lots, becoming one of the government’s primary ICT suppliers.
