The challenge
Local governments have to cope with all sorts of issues, and have to discuss them with a wide variety of stakeholders, from local interest groups to central government. The city of Helmond wanted to put its main officials in a better position to represent the interests of the city and its people in meetings and negotiations with other organisations.
IvCB’s approach
An interactive public affairs training programme was drawn up together with IvCB. This mixed theoretical knowledge of decision-making processes with practical experience with IvCB trainers in the areas of lobbying and public affairs, using the media and forming coalitions. Participants also gained insight into successful campaigns: why does one lobbying of a town or region succeed and another fail? The participants were able to put their knowledge to use straight away by practising creating strategies, developing messages and forming coalitions.
The result for the client
The training programme has meant that those Helmond officials are now able to represent the interests of the city and its people in a much better way. They know the theory as well as the inflexibility of the practical aspects, which enables them to feel confident and use the right tools when facing each challenge.
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